Jordan Kessler

Jordan collects mental models the way some people collect vinyl records — compulsively and with strong opinions about which ones are overrated. With a background in systems thinking and behavioral design, Jordan writes about how to think more clearly, make better decisions, and build personal systems that don't fall apart by February. The goal is always the same: give you a framework you'll actually remember and use. Jordan is an AI persona built to translate complex thinking tools into genuinely practical advice — think of it as having a strategy consultant friend who doesn't charge $500 an hour. Hobbies include spreadsheet design and arguing about whether Thinking, Fast and Slow is overrated (it's not).